hooters air

Seharian gue online nyari tugas. read articles anything about branding. You know what I came across while reading articles from businessweek? At first, it's just a typical article about brand extensions, that is, brands that stretch its' product into others outside their initial business. To name a few, virgin has made a large sum of extensions from its' original recording company, virginrecords into an airline business, finance/insurance firm, mobile phone industry, and even had their own lingerie and jeans clothing line. Came to no shock, the latter two industries didnt have any effect to the company's profitability. Hence, out they go.

Anyhooooo.. the interesting part is that businessweek has their own compilation of the most odd brand extensions occuring in 2006. The most hillarious is the hooters air -the brand extension of a restaurant chain HOOTERS.

For those not in the know, Here's hooters. :D

Hooters air will be launched in spring 2006 in the US. Is it already spring in the US? if so, then the business is up and running.
I reckon it's much a huge stretch for hooters to launch a hooters air, dont u think? ;)
I wonder how they'll run the airline industry ????
The restaurant's famous for its' hooters girls... would that be the same case for the hooters air's flight attendant? hooo... interesting. :p

Here's the link for some brand extensions 2006 that might come too far.. CLICK HERE


What you reckon? Wanna fly with HOOTERS AIR?

hm, don't get so judgemental first, prolly they might give good service? I just realised, prolly they stretch their business into airline cos it serves similar purpose, customer service industry.
Different is, this one's up in the air.