on contemporary marketing.

"If the world has a meaning, it is because actors are constructing and reconstructing intentions and accounts, and thereby their own and the other's identities" R.W. Scott

Investigating marketing is trying to capture a world in motion. An understanding of today's contemporary study of marketing.

It's interestingly relate to our human behavior, in which to survive with their lives. We're just trying to capture a world in motion. Ambitious arent we?