the Walt

never ever I have fun during a lecture. Last night was an exception. A guest lecturer from Walt Disney Australia came to our branding lecture. It was very interesting to know the history about the Disney empire and the branding mechanism they did to be that powerful in the world. It started down from a vision of one man to finally become the fundamental heritage of today's unbeatable brand in the entertainment industry. Also I come to know that miramax and abc are owned by Disney corporate and pulp fiction is DISNEY's highest grossing cinematic production! surprise, surprise.

What most interesting is that Disney has this technique to keep their animation characters alive for all generations. Whenever they have a product coming out in the market, they'll do huge push marketing. They'll market it in so many ways just to get it out there. After some period of time, say - a year, the product will be taken from the shelves and locked it back safely in "the vault" for the next 7 years to re-appear for future generation. This is their idea to keep the character - the brand - alive for all generations. I'm in awe!

The disney theme park main street is a flasback of Walt's hometown in Chicago back in the 1920s. The beginning of Disney company was build based on Walt's visions and creativity. His characters grows in all of us. Although his visions are prolly create fairy tales thats quite contrary to whats real out there. I mean, not every common girl sitting next to a dusty chimney would eventually transform into a princess at the end of the day, now would she? :p but it never fails to bring that warm and fuzzy feeling.

enough fairy tales.
and now.. im faced to a reality where I have to write about that frickin Telstra's corporate culture! tsk